Original language | English (US) |
---|---|
Pages (from-to) | 83-85 |
Number of pages | 3 |
Journal | Journal of Macromarketing |
Volume | 14 |
Issue number | 2 |
DOIs | |
State | Published - Dec 1994 |
All Science Journal Classification (ASJC) codes
- Marketing
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 83-85 |
Number of pages | 3 |
Journal | Journal of Macromarketing |
Volume | 14 |
Issue number | 2 |
DOIs | |
State | Published - Dec 1994 |