Abstract
YouTube is the most used social network in the United States and the only major platform that is more popular among right-leaning users. We propose the “Supply and Demand” framework for analyzing politics on YouTube, with an eye toward understanding dynamics among right-wing video producers and consumers. We discuss a number of novel technological affordances of YouTube as a platform and as a collection of videos, and how each might drive supply of or demand for extreme content. We then provide large-scale longitudinal descriptive information about the supply of and demand for conservative political content on YouTube. We demonstrate that viewership of far-right videos peaked in 2017.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 186-219 |
| Number of pages | 34 |
| Journal | International Journal of Press/Politics |
| Volume | 27 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2022 |
All Science Journal Classification (ASJC) codes
- Communication
- Sociology and Political Science