Rules of the road add to success

Ralph A. Oliva

Research output: Contribution to journal › Article › peer-review

Abstract

Teams navigating the "information superhighway" often have to make up the rules as they go.

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title = "Rules of the road add to success",

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author = "Oliva, {Ralph A.}",

year = "1997",

month = jun,

language = "English (US)",

volume = "6",

pages = "43",

journal = "Marketing Management",

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