Rules of the road add to success

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review


Teams navigating the "information superhighway" often have to make up the rules as they go.

Original languageEnglish (US)
Pages (from-to)43
Number of pages1
JournalMarketing Management
Issue number2
StatePublished - Jun 1997

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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