Rules of the road add to success

Research output: Contribution to journal › Article › peer-review

Abstract

Teams navigating the "information superhighway" often have to make up the rules as they go.

@article{e87e869cb32b4ea0a13cf33a8ee70d12,

title = "Rules of the road add to success",

abstract = "Teams navigating the {"}information superhighway{"} often have to make up the rules as they go.",

author = "Oliva, \{Ralph A.\}",

year = "1997",

month = jun,

language = "English (US)",

volume = "6",

pages = "43",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Rules of the road add to success

AU - Oliva, Ralph A.

PY - 1997/6

Y1 - 1997/6

N2 - Teams navigating the "information superhighway" often have to make up the rules as they go.

AB - Teams navigating the "information superhighway" often have to make up the rules as they go.

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UR - https://www.scopus.com/pages/publications/4043049692#tab=citedBy

M3 - Article

AN - SCOPUS:4043049692

SN - 1061-3846

VL - 6

SP - 43

JO - Marketing Management

JF - Marketing Management

IS - 2

ER -