| Original language | English (US) |
|---|---|
| Pages (from-to) | 39-41 |
| Number of pages | 3 |
| Journal | Marketing Management |
| Volume | 12 |
| Issue number | 6 |
| State | Published - Nov 1 2003 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Seeds of Growth
Ralph Angelo Oliva
Research output: Contribution to journal › Review article › peer-review