Seeking support via mediated channels: The roles of impression goals, stigma, severity, and perceived affordances

Previous research suggests that impression management goals and face threats can be barriers to seeking support, especially among college students and those facing severe problems that are highly stigmatized. In such cases, technologically-mediated communication channels (TMCCs) may be an important resource because they have unique affordances that can help overcome impression concerns and thereby promote well-being. To examine this possibility, the present study explored how impression goals, problem severity, perceived stigma, and perceived affordances interact to affect comfort with seeking support. Contrary to expectations, results from an online survey of undergraduate students (N = 183) indicated that problem severity was not associated with levels of comfort with seeking support, and the interaction of stigma with impression goals had an unexpected positive effect. Furthermore, TMCCs affording persistence and conversation control facilitated comfort with support seeking as stigma increased. Possible explanations for these findings and implications for scholarship on TMCCs and social support are discussed.