Segmenting kyrgyz consumer markets using lifestyles, ethnocentrism, and country of origin perceptions

Erdener Kaynak; Ali Kara

doi:10.1300/J097v03n02_05

Segmenting kyrgyz consumer markets using lifestyles, ethnocentrism, and country of origin perceptions

Erdener Kaynak, Ali Kara

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	83-96
Number of pages	14
Journal	Journal of East-West Business
Volume	3
Issue number	2
DOIs	https://doi.org/10.1300/J097v03n02_05
State	Published - Aug 18 1997

All Science Journal Classification (ASJC) codes

Business and International Management
Geography, Planning and Development
Development

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10.1300/J097v03n02_05

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title = "Segmenting kyrgyz consumer markets using lifestyles, ethnocentrism, and country of origin perceptions",

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Segmenting kyrgyz consumer markets using lifestyles, ethnocentrism, and country of origin perceptions

All Science Journal Classification (ASJC) codes

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