Segmenting the banking market by account usage: An empirical investigation

Erdener Kaynak; Ugur Yavas

doi:10.1300/J090v01n01_19

Segmenting the banking market by account usage: An empirical investigation

Erdener Kaynak, Ugur Yavas

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Original language	English (US)
Pages (from-to)	177-188
Number of pages	12
Journal	Journal of Professional Services Marketing
Volume	1
Issue number	1-2
DOIs	https://doi.org/10.1300/J090v01n01_19
State	Published - Sep 16 1985

All Science Journal Classification (ASJC) codes

Business, Management and Accounting (miscellaneous)

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Segmenting the banking market by account usage: An empirical investigation

All Science Journal Classification (ASJC) codes

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