Abstract
Market segmentation studies of tourism and travel - studies which divide the market into sectors according to specified criteria - are considered a useful marketing tool for the industry. The recent focus has been on 'purpose of trip' as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 105-112 |
| Number of pages | 8 |
| Journal | International Journal of Tourism Management |
| Volume | 2 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1981 |