Segmenting the tourism market by purpose of trip. A profile analysis of visitors to Halifax, Canada

Erdener Kaynak; Ugur Yavas

doi:10.1016/0143-2516(81)90057-8

Segmenting the tourism market by purpose of trip. A profile analysis of visitors to Halifax, Canada

Erdener Kaynak
, Ugur Yavas

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Article › peer-review

22 Scopus citations

Abstract

Market segmentation studies of tourism and travel - studies which divide the market into sectors according to specified criteria - are considered a useful marketing tool for the industry. The recent focus has been on 'purpose of trip' as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.

Original language	English (US)
Pages (from-to)	105-112
Number of pages	8
Journal	International Journal of Tourism Management
Volume	2
Issue number	2
DOIs	https://doi.org/10.1016/0143-2516(81)90057-8
State	Published - Jun 1981

Access to Document

10.1016/0143-2516(81)90057-8

Cite this

@article{eada27b7d7d44a1799988a22657191a2,

title = "Segmenting the tourism market by purpose of trip. A profile analysis of visitors to Halifax, Canada",

abstract = "Market segmentation studies of tourism and travel - studies which divide the market into sectors according to specified criteria - are considered a useful marketing tool for the industry. The recent focus has been on 'purpose of trip' as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.",

author = "Erdener Kaynak and Ugur Yavas",

year = "1981",

month = jun,

doi = "10.1016/0143-2516(81)90057-8",

language = "English (US)",

volume = "2",

pages = "105--112",

journal = "International Journal of Tourism Management",

issn = "0143-2516",

publisher = "Elsevier Ltd",

number = "2",

}

TY - JOUR

T1 - Segmenting the tourism market by purpose of trip. A profile analysis of visitors to Halifax, Canada

AU - Kaynak, Erdener

AU - Yavas, Ugur

PY - 1981/6

Y1 - 1981/6

N2 - Market segmentation studies of tourism and travel - studies which divide the market into sectors according to specified criteria - are considered a useful marketing tool for the industry. The recent focus has been on 'purpose of trip' as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.

AB - Market segmentation studies of tourism and travel - studies which divide the market into sectors according to specified criteria - are considered a useful marketing tool for the industry. The recent focus has been on 'purpose of trip' as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.

UR - https://www.scopus.com/pages/publications/0141870582

UR - https://www.scopus.com/pages/publications/0141870582#tab=citedBy

U2 - 10.1016/0143-2516(81)90057-8

DO - 10.1016/0143-2516(81)90057-8

M3 - Article

AN - SCOPUS:0141870582

SN - 0143-2516

VL - 2

SP - 105

EP - 112

JO - International Journal of Tourism Management

JF - International Journal of Tourism Management

IS - 2

ER -

Segmenting the tourism market by purpose of trip. A profile analysis of visitors to Halifax, Canada

Abstract

Access to Document

Other files and links

Fingerprint

Cite this