SELECTING COMPETITIVE TACTICS: TRY A STRATEGY MAP.

Terence A. Oliva, Diana L. Day, Wayne S. DeSarbo

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Fingerprint

Dive into the research topics of 'SELECTING COMPETITIVE TACTICS: TRY A STRATEGY MAP.'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Medicine & Life Sciences