Self-identification as a “gamer” among college students: Influencing factors and perceived characteristics

Much of the research involving perceived characteristics of so-called “gamers” has been directed at deconstructing traditional stereotypes associated with the term. As gaming has become mainstream, research has investigated the changing nature of the term “gamer” as well as the factors which influence the perceptions of gamers. This study extends the literature by examining modern perceptions of “gamer” among a set of college-age adults. The study explores factors which impact self-identification as a “gamer” and uses content analysis to explore perceived characteristics of gamers. The results confirm that previously found factors influencing self-identification (frequency of play, gaming in the social network) still correlate with the “gamer” identity. The results also show that while traditional stereotypes still persist, the perceived meaning of the term “gamer” may be evolving. These results provide a foundation for future examinations of the gamer identity and provide insight into the evolution of the traditional gamer stereotype.