Keyphrases
Customer Satisfaction
100%
Service Branding
100%
Brand Extension
100%
Digital Platforms
100%
Branding Management
100%
Platform Innovation
100%
Service Delivery Management
100%
Brand Loyalty
42%
Customer Loyalty
28%
Service Innovation
28%
Design Methodology
14%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
14%
Innovation Management
14%
Brand Management
14%
Brand Reputation
14%
Customer Behavior
14%
Perceived Risk
14%
Lacunae
14%
Loyalty
14%
Marketing Researcher
14%
Service Sector
14%
Model Constructs
14%
Platform Economy
14%
Platform Owner
14%
Customer Innovation
14%
Category Similarity
14%
Spandex
14%
Parent Brand
14%
Social Sciences
Health Care Delivery
100%
Brand Loyalty
100%
Service Innovation
66%
Innovation Management
33%
Brand Management
33%
Structural Equation Modeling
33%
Perceived Risk
33%
Authors
33%
Service Sector
33%
Platform Economy
33%
Economics, Econometrics and Finance