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Keyphrases
Brand Management
100%
Service Branding
100%
Brand Extension
100%
Digital Platforms
100%
Platform Innovation
100%
Service Delivery Management
100%
Customer Satisfaction
71%
Customer Loyalty
28%
Service Innovation
28%
Extension Effect
28%
Design Methodology
14%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
14%
Innovation Management
14%
Brand Reputation
14%
Customer Behavior
14%
Lacunae
14%
Loyalty
14%
Risk Perception
14%
Underexploited
14%
Marketing Researcher
14%
Service Sector
14%
Model Constructs
14%
Brand Loyalty
14%
Platform Owner
14%
Category Similarity
14%
Spandex
14%
Parent Brand
14%
Social Sciences
Health Care Delivery
100%
Digital Platform
100%
Brand Extension
100%
Brand Loyalty
42%
Service Innovation
28%
Innovation Management
14%
Brand Management
14%
Perceived Risk
14%
Authors
14%
Platform Economy
14%
Design Methodology
14%
Tertiary Sector
14%
Partial Least Squares Structural Equation Modeling
14%
Economics, Econometrics and Finance
Service Delivery
100%
Brand Extension
100%
Brand Loyalty
42%
Service Innovation
28%
Marketing
14%
Innovation Management
14%
Perceived Risk
14%
Brand Management
14%
Partial Least Squares Structural Equation Modeling
14%
Platform Economy
14%
Tertiary Sector
14%