Sex-role orientation associations with college students' body-image preferences

Sex roles dictate acceptable attitudes and preferences for men and women. Further, perception of ideal body type is one attitude and preference that may be associated with sex-role orientation. Therefore, the current study examined the association between sex-role orientation and men's and women's reports of their preferred body type and their views of others' preferred body type for men and women. Responses from 172 university students indicated sex-role associations with participants' personal body-type preferences and participants' perceptions of the body types others prefer. Analysis indicates that a more masculine sex-role orientation was associated with men's and women's perceptions of larger ideal body images. Results are discussed in terms of the association between sex-role orientation and possible susceptibility to societal standards of ideal body images.