Sexing diversity: Linguistic landscapes of homonationalism

Our goal in this article is to illustrate some of the semiotic complexity of pinkwashing and homonationalism in the Israeli context, a complexity that we argue is inadequately modelled by a perspective that focuses solely on the “agentive” or “intentional” actions of the state. Instead, we draw on a variety of theoretical and methodological approaches to demonstrate how a series of seemingly mundane practices involving an intricate web of state, para-state and non-state actors contribute to pinkwashing, and hence to the reproduction of Israeli homonationalism.