TY - JOUR
T1 - Sexual and violent imagery in movie previews
T2 - Effects on viewers' perceptions and anticipated enjoyment
AU - Oliver, Mary Beth
AU - Kalyanaraman, Sriram
AU - Mahood, Chad
AU - Ramasubramanian, Srividya
PY - 2007/12
Y1 - 2007/12
N2 - Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures.
AB - Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures.
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U2 - 10.1080/08838150701626446
DO - 10.1080/08838150701626446
M3 - Article
AN - SCOPUS:38349031171
SN - 0883-8151
VL - 51
SP - 596
EP - 614
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -
