Skin of Color in Dermatology: Analysis of Content and Engagement on TikTok

Importance: There is an existing disparity in the ability for patients with skin of color to access reliable, evidence-based care via social media. Objectives: To analyze the intention, creators, and engagement of skin of color content posted on TikTok. Design: Cross-sectional epidemiologic study analyzing the content of 43 search terms related to skin of color. Setting: Population-based. Participants: The accounts linked to the top 3 posts associated with each search term when sorted by both relevance and number of likes based on the TikTok algorithm. Exposures: N/A. Main Outcome Measures: The number of views, likes, comments, and shares. Results: Dermatologists fall behind other TikTok creators with regard to producing popular skin of color content on TikTok. Conclusion and Results: Dermatologists have the opportunity to help combat the spread of misinformation by generating educational posts and making reliable content more available for skin of color patients.