Social Group Buying as a Marketing Strategy

Huiyan Chen, Jing Peng, Mengcheng Guan, Jianbin Li

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Fingerprint

Dive into the research topics of 'Social Group Buying as a Marketing Strategy'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance