TY - JOUR
T1 - Social media and credibility indicators
T2 - The effect of influence cues
AU - Lin, Xialing
AU - Spence, Patric R.
AU - Lachlan, Kenneth A.
N1 - Publisher Copyright:
© 2016 Elsevier Ltd. All rights reserved.
PY - 2016/10/1
Y1 - 2016/10/1
N2 - Guided by the MAIN model, this study examines how individuals evaluate the source credibility of tweets and retweets based on non-content attributes. Three types of heuristics were examined, including authority, identity, and bandwagon cues. Findings suggest that all three heuristics impacted source credibility perceptions to some extent. Authority cues most strongly influenced source credibility perceptions, and cue-cumulative effects were demonstrated in which different heuristics triggered by different agency cues increased perceptions of credibility. Moreover, the presence of retweets reduced perceptions of source credibility compared to conditions with no retweets.
AB - Guided by the MAIN model, this study examines how individuals evaluate the source credibility of tweets and retweets based on non-content attributes. Three types of heuristics were examined, including authority, identity, and bandwagon cues. Findings suggest that all three heuristics impacted source credibility perceptions to some extent. Authority cues most strongly influenced source credibility perceptions, and cue-cumulative effects were demonstrated in which different heuristics triggered by different agency cues increased perceptions of credibility. Moreover, the presence of retweets reduced perceptions of source credibility compared to conditions with no retweets.
UR - http://www.scopus.com/inward/record.url?scp=84969862402&partnerID=8YFLogxK
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U2 - 10.1016/j.chb.2016.05.002
DO - 10.1016/j.chb.2016.05.002
M3 - Article
AN - SCOPUS:84969862402
SN - 0747-5632
VL - 63
SP - 264
EP - 271
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -