TY - JOUR
T1 - Social Media in Tourism and Hospitality
T2 - A Literature Review
AU - Leung, Daniel
AU - Law, Rob
AU - van Hoof, Hubert
AU - Buhalis, Dimitrios
N1 - Funding Information:
Daniel Leung (E-mail: [email protected]) and Rob Law (E-mail: [email protected]) are in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, 17 Science Museum Road, Hung Hom, Hong Kong SAR, China. Hubert van Hoof is in the School of Hospitality Management at The Pennsylvania State University in University Park, PA, USA (E-mail: [email protected]). Dimitrios Buhalis is in the International Centre for Tourism and Hospitality Research of the School of Tourism at Bournemouth University in Poole, Dorset, UK (E-mail: [email protected]). The authors would like to thank the anonymous reviewers for their constructive comments on improving an early version of this article. This project was partly supported by a research grant funded by the Hong Kong Polytechnic University. Address correspondence to: Daniel Leung at the above address.
PY - 2013/1
Y1 - 2013/1
N2 - Being one of the "mega trends" that has significantly impacted the tourism system, the role and use of social media in travelers' decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. This study reviews and analyzes all extant social media-related research articles published in academic journals during 2007 to 2011, mainly in tourism and hospitality fields. Based on a content analysis on the analyzed articles from both the consumers' and the suppliers' perspectives, this article found that consumer-centric studies generally focused on the use and impact of social media in the research phase of the travelers' travel planning process. Supplier-related studies have concentrated closely on promotion, management, and research functions, but few discussed product distribution. Research findings thoroughly demonstrate the strategic importance of social media for tourism competitiveness. This study also contributes to the academia and industry by identifying some research voids in extant research and providing an agenda for future research.
AB - Being one of the "mega trends" that has significantly impacted the tourism system, the role and use of social media in travelers' decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. This study reviews and analyzes all extant social media-related research articles published in academic journals during 2007 to 2011, mainly in tourism and hospitality fields. Based on a content analysis on the analyzed articles from both the consumers' and the suppliers' perspectives, this article found that consumer-centric studies generally focused on the use and impact of social media in the research phase of the travelers' travel planning process. Supplier-related studies have concentrated closely on promotion, management, and research functions, but few discussed product distribution. Research findings thoroughly demonstrate the strategic importance of social media for tourism competitiveness. This study also contributes to the academia and industry by identifying some research voids in extant research and providing an agenda for future research.
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U2 - 10.1080/10548408.2013.750919
DO - 10.1080/10548408.2013.750919
M3 - Review article
AN - SCOPUS:84874605741
SN - 1054-8408
VL - 30
SP - 3
EP - 22
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 1-2
ER -