TY - JOUR
T1 - Social television engagement
T2 - An examination of content, interpersonal, and medium relationships
AU - Cha, Jiyoung
N1 - Publisher Copyright:
© 2019, Jiyoung Cha.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - This study aimed to identify factors that influence intention to engage in social TV. To that end, this study developed and tested a conceptual model that integrates content-, interpersonal-, and medium-relational factors. A survey of 275 college students in the United States suggests that individuals' relationships with their contacts on an SNS, relationships with the SNS, affinity for viewing television programs, and preferences for certain types of television program genres predict engagement in social TV.
AB - This study aimed to identify factors that influence intention to engage in social TV. To that end, this study developed and tested a conceptual model that integrates content-, interpersonal-, and medium-relational factors. A survey of 275 college students in the United States suggests that individuals' relationships with their contacts on an SNS, relationships with the SNS, affinity for viewing television programs, and preferences for certain types of television program genres predict engagement in social TV.
UR - http://www.scopus.com/inward/record.url?scp=85059470848&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85059470848&partnerID=8YFLogxK
U2 - 10.5210/fm.v24i1.8548
DO - 10.5210/fm.v24i1.8548
M3 - Article
AN - SCOPUS:85059470848
SN - 1396-0466
VL - 24
JO - First Monday
JF - First Monday
IS - 1
M1 - 6
ER -