Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Keyphrases

• Blowing 100%
• Social Media Influencers 100%
• Sponsorship Disclosure 100%
• National Survey 33%
• Positive Responses 33%
• Co-orientation 33%
• Positive Attitude 33%
• Persuasion Knowledge Model 33%
• Television Commercials 33%
• Rhetorical Theory 33%
• Message Credibility 33%
• Real-world Testing 33%
• Influencer Endorsement 33%
• Endorsement Effectiveness 33%

Social Sciences

• Social Media Influencers 100%
• National Surveys 50%
• TV 50%
• Framing 50%
• Persuasion Knowledge 50%

Psychology

• Disclosure 100%