Software Tools for New Product Development

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	177-184
Number of pages	8
Journal	Journal of Marketing Research
Volume	34
Issue number	1
DOIs	https://doi.org/10.1177/002224379703400115
State	Published - Feb 1997

All Science Journal Classification (ASJC) codes

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title = "Software Tools for New Product Development",

author = "Arvind Rangaswamy and Lilien, {Gary L.}",

year = "1997",

month = feb,

doi = "10.1177/002224379703400115",

language = "English (US)",

volume = "34",

pages = "177--184",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}

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AU - Rangaswamy, Arvind

AU - Lilien, Gary L.

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JO - Journal of Marketing Research

JF - Journal of Marketing Research

IS - 1

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