Special issue on brand equity, branding, and marketing communications in emerging markets

Erdener Kaynak; Lianxi Zhou

doi:10.1080/08911762.2010.487417

Special issue on brand equity, branding, and marketing communications in emerging markets

Erdener Kaynak, Lianxi Zhou

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Editorial › peer-review

9 Scopus citations

Original language	English (US)
Pages (from-to)	171-176
Number of pages	6
Journal	Journal of Global Marketing
Volume	23
Issue number	3
DOIs	https://doi.org/10.1080/08911762.2010.487417
State	Published - 2010

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

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10.1080/08911762.2010.487417

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title = "Special issue on brand equity, branding, and marketing communications in emerging markets",

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year = "2010",

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AU - Zhou, Lianxi

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JF - Journal of Global Marketing

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Special issue on brand equity, branding, and marketing communications in emerging markets

All Science Journal Classification (ASJC) codes

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