Special section introduction: The 2004 ISMS Practice Prize competition

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The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

Original languageEnglish (US)
Pages (from-to)310-312
Number of pages3
JournalMarketing Science
Issue number3
StatePublished - Jun 2005

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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