Special section introduction: The 2004 ISMS Practice Prize competition

Gary L. Lilien

doi:10.1287/mksc.1050.0132

Special section introduction: The 2004 ISMS Practice Prize competition

Gary L. Lilien

Institute for the Study of Business Markets

Research output: Contribution to journal › Review article › peer-review

1 Scopus citations

Abstract

The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

Original language	English (US)
Pages (from-to)	310-312
Number of pages	3
Journal	Marketing Science
Volume	24
Issue number	3
DOIs	https://doi.org/10.1287/mksc.1050.0132
State	Published - Jun 2005

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

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10.1287/mksc.1050.0132

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Special section introduction: The 2004 ISMS Practice Prize competition

Abstract

All Science Journal Classification (ASJC) codes

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