Special section introduction: The 2005 ISMS practice prize competition

Gary L. Lilien

doi:10.1287/mksc.1060.0228

Special section introduction: The 2005 ISMS practice prize competition

Gary L. Lilien

Institute for the Study of Business Markets

Research output: Contribution to journal › Article › peer-review

Abstract

We report on the finalists from the 2005 Informs Society for Marketing Science (ISMS) Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

Original language	English (US)
Pages (from-to)	550-552
Number of pages	3
Journal	Marketing Science
Volume	26
Issue number	4
DOIs	https://doi.org/10.1287/mksc.1060.0228
State	Published - Jul 2007

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

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10.1287/mksc.1060.0228

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title = "Special section introduction: The 2005 ISMS practice prize competition",

abstract = "We report on the finalists from the 2005 Informs Society for Marketing Science (ISMS) Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.",

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Special section introduction: The 2005 ISMS practice prize competition

Abstract

All Science Journal Classification (ASJC) codes

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