Sponsored search: Is money a motivator for providing relevant results?

Bernard J. Jansen, Amanda Spink

Research output: Contribution to specialist publication › Article

Abstract

Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

Original language	English (US)
Pages	52-57
Number of pages	6
Volume	40
No	8
Specialist publication	Computer
DOIs	https://doi.org/10.1109/MC.2007.290
State	Published - Aug 2007

All Science Journal Classification (ASJC) codes

General Computer Science

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10.1109/MC.2007.290

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title = "Sponsored search: Is money a motivator for providing relevant results?",

abstract = "Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.",

author = "Jansen, {Bernard J.} and Amanda Spink",

year = "2007",

month = aug,

doi = "10.1109/MC.2007.290",

language = "English (US)",

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pages = "52--57",

journal = "Computer",

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publisher = "IEEE Computer Society",

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JO - Computer

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ER -

Sponsored search: Is money a motivator for providing relevant results?

Abstract

All Science Journal Classification (ASJC) codes

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