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Statistical Methods in Customer Relationship Management
V. Kumar,
J. Andrew Petersen
Marketing
Research output
:
Book/Report
›
Book
19
Scopus citations
Overview
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Dive into the research topics of 'Statistical Methods in Customer Relationship Management'. Together they form a unique fingerprint.
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Keyphrases
Statistical Methods
100%
Customer Relationship Management
100%
Management Model
55%
Customer Retention
33%
Customer Acquisition
33%
Management Strategy
22%
Customer Management
22%
Win-back
22%
Customer Churn
22%
Profitable Customer
11%
Firm Profitability
11%
Modelling Aspects
11%
Applied Statistics
11%
Customer Relationship Management System
11%
Quantitative Marketing Research
11%
Marketing Courses
11%
Quantitative Aspects
11%
Customer Tenure
11%
Social Sciences
Statistics
100%
Strategic Management
66%
Economics, Econometrics and Finance
Customer Acquisition
30%
Customer Recovery
20%