Strategic management of social responsibilities: a mixed methods study of US universities

Bert George, Michael J. Worth, Sheela Pandey, Sanjay K. Pandey

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

How are social responsibilities integrated in strategic management? This article describes a framework for strategic management of social responsibilities that was tested on 58 universities in the USA. The mixed methods research, using an integrated dual analytic approach, features integration of qualitative and quantitative approaches. Data were drawn from university websites as strategic management outputs are often communicated online to highlight a university’s unique selling proposition in a competitive market. Most universities are planning-focused, implying that social responsibilities are embedded in strategic plans but not in implementation activities (specifically, comprehensive fundraising campaigns). Recommendations for research and practice on strategic management of social responsibilities are discussed.

Original languageEnglish (US)
Pages (from-to)15-25
Number of pages11
JournalPublic Money and Management
Volume44
Issue number1
DOIs
StatePublished - 2024

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Sociology and Political Science
  • Public Administration

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