Subjectivity in 140 characters: The use of social media by marginalized groups

Erin McNary, Marie Hardin

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations


Can you remember a moment in your life when social media did not exist? For many, social media has become a routine part of life. Consider your favorite athletes or teams and think about the ways they connect and engage with you as a fan. Social media have proven to be important in developing fan interaction, forging connections between teams and leagues and respective fans, selling tickets and merchandise while also driving television viewership (Fisher, 2011). Sutton states that “fan connectivity and greater involvement” can be inspired by social media (Sutton, 2011, p. 12). In their relatively new existence, social media have evolved and changed the landscape of how people receive content about their favorite athletes, sports teams, or leagues.

Original languageEnglish (US)
Title of host publicationRoutledge Handbook of Sport Communication
PublisherTaylor and Francis
Number of pages10
ISBN (Electronic)9781136339493
ISBN (Print)9780415518192
StatePublished - Jan 1 2013

All Science Journal Classification (ASJC) codes

  • General Social Sciences


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