TY - JOUR
T1 - Substitutability between online video platforms and television
AU - Cha, Jiyoung
AU - Chan-Olmsted, Sylvia M.
PY - 2012/6
Y1 - 2012/6
N2 - Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video platforms are also more likely than users of online video platforms to perceive online video platforms as a substitute for television.
AB - Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video platforms are also more likely than users of online video platforms to perceive online video platforms as a substitute for television.
UR - http://www.scopus.com/inward/record.url?scp=84869505426&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84869505426&partnerID=8YFLogxK
U2 - 10.1177/1077699012439035
DO - 10.1177/1077699012439035
M3 - Article
AN - SCOPUS:84869505426
SN - 1077-6990
VL - 89
SP - 261
EP - 278
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 2
ER -