Successful Marketing for Survival: The Airline Industry

Erdener Kaynak; Orsay Kucukemiroglu

doi:10.1108/00251749310041805

Successful Marketing for Survival: The Airline Industry

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	32-43
Number of pages	12
Journal	Management Decision
Volume	31
Issue number	5
DOIs	https://doi.org/10.1108/00251749310041805
State	Published - May 1 1993

All Science Journal Classification (ASJC) codes

General Business, Management and Accounting
Management Science and Operations Research

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Successful Marketing for Survival: The Airline Industry

All Science Journal Classification (ASJC) codes

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