TY - JOUR
T1 - Surprise! An Investigation of Orienting Responses to Test Assumptions of Narrative Processing
AU - Sukalla, Freya
AU - Shoenberger, Heather
AU - Bolls, Paul D.
N1 - Publisher Copyright:
© The Author(s) 2015.
PY - 2016/8/1
Y1 - 2016/8/1
N2 - This study tests theoretical assumptions about how the level of narrative engagement during exposure to a television series storyline influences how viewers process scenes within the storyline. An embodied cognition approach to information processing was applied to record and interpret psychophysiological data reflecting how viewers mentally process television program narratives. Specifically, we recorded physiological data indicating the orienting response (OR) to examine viewers’ processing of narrative surprise structures. In a 4 (storyline) × 4 (order) mixed repeated measures experiment, 59 participants watched four stimulus clips including a surprising plot development while psychophysiological measures were being recorded. After about 4 to 5 minutes into the clip but before the surprising event, they were asked to indicate their level of narrative engagement. Results confirm that surprise structures do elicit ORs in viewers, and they occur regardless of the level of narrative engagement. This study highlights the potential of combining an embodied cognition approach with existing approaches to understanding how viewers process narratives and provides inspiration for future research about narrative processing and persuasion.
AB - This study tests theoretical assumptions about how the level of narrative engagement during exposure to a television series storyline influences how viewers process scenes within the storyline. An embodied cognition approach to information processing was applied to record and interpret psychophysiological data reflecting how viewers mentally process television program narratives. Specifically, we recorded physiological data indicating the orienting response (OR) to examine viewers’ processing of narrative surprise structures. In a 4 (storyline) × 4 (order) mixed repeated measures experiment, 59 participants watched four stimulus clips including a surprising plot development while psychophysiological measures were being recorded. After about 4 to 5 minutes into the clip but before the surprising event, they were asked to indicate their level of narrative engagement. Results confirm that surprise structures do elicit ORs in viewers, and they occur regardless of the level of narrative engagement. This study highlights the potential of combining an embodied cognition approach with existing approaches to understanding how viewers process narratives and provides inspiration for future research about narrative processing and persuasion.
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U2 - 10.1177/0093650215596363
DO - 10.1177/0093650215596363
M3 - Article
AN - SCOPUS:84978877824
SN - 0093-6502
VL - 43
SP - 844
EP - 862
JO - Communication Research
JF - Communication Research
IS - 6
ER -