Survey Methods, Online

Catherine M. Hooker; Homero Gil DE Zúñiga

doi:10.1002/9781118901731.iecrm0244

Survey Methods, Online

Catherine M. Hooker
, Homero Gil DE Zúñiga

Donald P. Bellisario College of Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

9 Scopus citations

Abstract

This entry seeks to contextualize survey methodology as a means of advancing social scientific work. In particular, the entry focuses on online survey methodology. It explores the opportunities and perils of relying on online survey methods to collect people's attitudes and behaviors. A brief comparison of alternative types of survey data collection is also offered.

Original language	English (US)
Title of host publication	The International Encyclopedia of Communication Research Methods
Publisher	wiley
Pages	1-7
Number of pages	7
ISBN (Electronic)	9781118901731
ISBN (Print)	9781118901762
DOIs	https://doi.org/10.1002/9781118901731.iecrm0244
State	Published - Jan 1 2017

All Science Journal Classification (ASJC) codes

General Social Sciences
General Engineering

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10.1002/9781118901731.iecrm0244

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AB - This entry seeks to contextualize survey methodology as a means of advancing social scientific work. In particular, the entry focuses on online survey methodology. It explores the opportunities and perils of relying on online survey methods to collect people's attitudes and behaviors. A brief comparison of alternative types of survey data collection is also offered.

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BT - The International Encyclopedia of Communication Research Methods

PB - wiley

ER -

Survey Methods, Online

Abstract

All Science Journal Classification (ASJC) codes

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