TY - GEN
T1 - Sustainability adoption trend analysis
AU - Miller, Simon Walter
AU - Pecorario, Paolo W.
AU - Ulan, Lisa M.
N1 - Publisher Copyright:
© IFIP International Federation for Information Processing 2013.
PY - 2013
Y1 - 2013
N2 - The sustainability trend in the automotive market has been analyzed. A dataset of cars was elicited from select companies that have increased their market share in the United States automotive market over the past decade. In the first part, a linear regression model is developed to evaluate how the market share is influenced by key vehicle characteristics, and in particular, to evaluate the role of sustainability in that analysis. For the second part, game theory has been applied to see how market dynamics change in relation to sustainability moves of two competitors. The third part uses technology forecasting techniques to suggest which technology to invest. The results of the paper show that, in the long term, sustainability will be a significant factor in determining a company’s market share. Investing in manufacturing processes that reduce the cost of battery systems can support the competitiveness of hybrid vehicles but so too can investing in research and development to reduce the energy density gap between gasoline and batteries.
AB - The sustainability trend in the automotive market has been analyzed. A dataset of cars was elicited from select companies that have increased their market share in the United States automotive market over the past decade. In the first part, a linear regression model is developed to evaluate how the market share is influenced by key vehicle characteristics, and in particular, to evaluate the role of sustainability in that analysis. For the second part, game theory has been applied to see how market dynamics change in relation to sustainability moves of two competitors. The third part uses technology forecasting techniques to suggest which technology to invest. The results of the paper show that, in the long term, sustainability will be a significant factor in determining a company’s market share. Investing in manufacturing processes that reduce the cost of battery systems can support the competitiveness of hybrid vehicles but so too can investing in research and development to reduce the energy density gap between gasoline and batteries.
UR - https://www.scopus.com/pages/publications/84978280219
UR - https://www.scopus.com/pages/publications/84978280219#tab=citedBy
U2 - 10.1007/978-3-642-41263-9_72
DO - 10.1007/978-3-642-41263-9_72
M3 - Conference contribution
AN - SCOPUS:84978280219
SN - 9783642412622
T3 - IFIP Advances in Information and Communication Technology
SP - 584
EP - 591
BT - Advances in Production Management Systems
A2 - Prabhu, Vittal
A2 - Taisch, Marco
A2 - Kiritsis, Dimitris
PB - Springer New York LLC
T2 - IFIP WG 5.7 International Conference on Advances in Production Management Systems, APMS 2013
Y2 - 9 September 2013 through 12 September 2013
ER -