Sustainability in CSR Messages on Social Media: How Emotional Framing and Efficacy Affect Emotional Response, Memory and Persuasion

Carlina DiRusso, Jessica Gall Myrick

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Fingerprint

Dive into the research topics of 'Sustainability in CSR Messages on Social Media: How Emotional Framing and Efficacy Affect Emotional Response, Memory and Persuasion'. Together they form a unique fingerprint.

Earth & Environmental Sciences