Original language | English (US) |
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Title of host publication | Digital Advertising |
Subtitle of host publication | Theory and Research, Third Edition |
Publisher | Taylor and Francis |
Pages | 300-309 |
Number of pages | 10 |
ISBN (Electronic) | 9781317225461 |
ISBN (Print) | 9781138654426 |
DOIs | |
State | Published - Jan 1 2017 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting
- General Psychology