| Original language | English (US) |
|---|---|
| Title of host publication | Digital Advertising |
| Subtitle of host publication | Theory and Research, Third Edition |
| Publisher | Taylor and Francis |
| Pages | 300-309 |
| Number of pages | 10 |
| ISBN (Electronic) | 9781317225461 |
| ISBN (Print) | 9781138654426 |
| DOIs | |
| State | Published - Jan 1 2017 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting
- General Psychology