Targeting audiences on the internet

Tanya L. Cheyne, Frank E. Ritter

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


How can researchers and communicators reach their desired audience on the Internet? Can Internet users be successfully and responsibly recruited as participants in studies and surveys? A recent exploration of these questions suggests some good practices.

Original languageEnglish (US)
Pages (from-to)94-98
Number of pages5
JournalCommunications of the ACM
Issue number4
StatePublished - Apr 2001

All Science Journal Classification (ASJC) codes

  • General Computer Science


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