Targeting audiences on the internet

Tanya L. Cheyne; Frank E. Ritter

doi:10.1145/367211.367276

Targeting audiences on the internet

Tanya L. Cheyne
, Frank E. Ritter

Research output: Contribution to journal › Article › peer-review

22 Scopus citations

Abstract

How can researchers and communicators reach their desired audience on the Internet? Can Internet users be successfully and responsibly recruited as participants in studies and surveys? A recent exploration of these questions suggests some good practices.

Original language	English (US)
Pages (from-to)	94-98
Number of pages	5
Journal	Communications of the ACM
Volume	44
Issue number	4
DOIs	https://doi.org/10.1145/367211.367276
State	Published - Apr 2001

All Science Journal Classification (ASJC) codes

General Computer Science

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10.1145/367211.367276

Cite this

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title = "Targeting audiences on the internet",

abstract = "How can researchers and communicators reach their desired audience on the Internet? Can Internet users be successfully and responsibly recruited as participants in studies and surveys? A recent exploration of these questions suggests some good practices.",

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Targeting audiences on the internet

Abstract

All Science Journal Classification (ASJC) codes

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