TY - JOUR
T1 - Teaching media grammar and convergence through hybrid letter writing
AU - Yagnik, Arpan
N1 - Publisher Copyright:
© 2020 National Communication Association.
PY - 2021
Y1 - 2021
N2 - This article introduces an assignment that will help instructors effectively teach media grammar and convergence to their students. Hybrid letter writing (HBL) is an experiential learning assignment where students learn about media grammar and convergence by experiencing it. The current modus operandi of teaching convergence and media grammar is inadequate because students do not get an opportunity to experience or apply the concepts. HBL uses conventional letter writing and hybridizes it to give students an experience of the uncomfortableness of applying incorrect media grammar by involving technological convergence. This experience further becomes the base for reflection, internalization, and learning. HBL involves students both cognitively and affectively to help them experience convergence and media grammar, and internalize it. Courses: Mass Media and Communication, Introduction to Telecommunication, Media Effects, Introductory Broadcasting Writing, Multimedia Writing. Objective: Students will able to (1) define media grammar and convergence, (2) identify inaccurate media grammar, (3) compare media grammar of different media, and (4) judge the appropriateness of media grammar for content.
AB - This article introduces an assignment that will help instructors effectively teach media grammar and convergence to their students. Hybrid letter writing (HBL) is an experiential learning assignment where students learn about media grammar and convergence by experiencing it. The current modus operandi of teaching convergence and media grammar is inadequate because students do not get an opportunity to experience or apply the concepts. HBL uses conventional letter writing and hybridizes it to give students an experience of the uncomfortableness of applying incorrect media grammar by involving technological convergence. This experience further becomes the base for reflection, internalization, and learning. HBL involves students both cognitively and affectively to help them experience convergence and media grammar, and internalize it. Courses: Mass Media and Communication, Introduction to Telecommunication, Media Effects, Introductory Broadcasting Writing, Multimedia Writing. Objective: Students will able to (1) define media grammar and convergence, (2) identify inaccurate media grammar, (3) compare media grammar of different media, and (4) judge the appropriateness of media grammar for content.
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U2 - 10.1080/17404622.2020.1842477
DO - 10.1080/17404622.2020.1842477
M3 - Article
AN - SCOPUS:85095831922
SN - 1740-4622
VL - 35
SP - 104
EP - 108
JO - Communication Teacher
JF - Communication Teacher
IS - 2
ER -