TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM

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Abstract

The Interdisciplinary Social Media Fellowship is a two-semester program in which students gain internship credit by learning about social media marketing through a client-based experiential learning program. A faculty member created and ran a program in which five students from multiple disciplines followed a framework that defined their roles and processes to ensure interdisciplinary learning and successful social media practice. Students engaged with internal and external stakeholders to learn from various perspectives. The program created a win-win situation for the university and the students: students benefited through experiential and interdisciplinary learning, while the university produced engaging content relevant to various stakeholders.

Original languageEnglish (US)
Pages (from-to)143-149
Number of pages7
JournalMarketing Education Review
Volume32
Issue number2
DOIs
StatePublished - 2022

All Science Journal Classification (ASJC) codes

  • Education

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