TY - JOUR
T1 - Technologies of Concealment
T2 - Appropriateness, Effectiveness, and Motivations for Hiding Organizational Identity
AU - Dwyer, Maria
AU - Sahay, Surabhi
AU - Scott, Craig R.
AU - Dadlani, Punit
AU - McKinley, Erin
N1 - Publisher Copyright:
© 2017 Western States Communication Association.
PY - 2018/3/15
Y1 - 2018/3/15
N2 - Some organizations and their members use, or limit the use of, technologies to conceal their identity. This study explores, from a receiver perspective, the perceived appropriateness and effectiveness of concealment technologies and how different motivations to conceal affect those assessments. A survey of 120 adults reveals that various technologies are similarly effective at concealing organizations, but differ in terms of appropriateness. Protecting one’s identity consistently relates to judgments regarding acceptability of using concealment technologies. This research adds to theories about communication technologies and extends work related to the receiver model and motivations for anonymity.
AB - Some organizations and their members use, or limit the use of, technologies to conceal their identity. This study explores, from a receiver perspective, the perceived appropriateness and effectiveness of concealment technologies and how different motivations to conceal affect those assessments. A survey of 120 adults reveals that various technologies are similarly effective at concealing organizations, but differ in terms of appropriateness. Protecting one’s identity consistently relates to judgments regarding acceptability of using concealment technologies. This research adds to theories about communication technologies and extends work related to the receiver model and motivations for anonymity.
UR - http://www.scopus.com/inward/record.url?scp=85016112410&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85016112410&partnerID=8YFLogxK
U2 - 10.1080/10570314.2017.1302096
DO - 10.1080/10570314.2017.1302096
M3 - Article
AN - SCOPUS:85016112410
SN - 1057-0314
VL - 82
SP - 194
EP - 216
JO - Western Journal of Communication
JF - Western Journal of Communication
IS - 2
ER -