TY - JOUR
T1 - Telepresence and Exemplification in Health Messages
T2 - The Relationships among Spatial and Social Presence and Exemplars and Exemplification Effects
AU - Westerman, David
AU - Spence, Patric R.
AU - Lin, Xialing
N1 - Publisher Copyright:
© 2015, Western States Communication Association.
PY - 2015/7/3
Y1 - 2015/7/3
N2 - This research examined the role of telepresence in exemplification processes. Participants viewed one of eight news stories that represented various exemplar conditions and responded about their levels of spatial and social presence while reading and the severity of, likelihood of, and behavioral intentions associated with the topic of the story. Spatial and social presence were both positively related to each of the outcome measures. The inclusion of a quote in the story increased spatial, but not social, presence. A picture did not increase either type of telepresence. These findings are discussed, as are limitations and directions for future research.
AB - This research examined the role of telepresence in exemplification processes. Participants viewed one of eight news stories that represented various exemplar conditions and responded about their levels of spatial and social presence while reading and the severity of, likelihood of, and behavioral intentions associated with the topic of the story. Spatial and social presence were both positively related to each of the outcome measures. The inclusion of a quote in the story increased spatial, but not social, presence. A picture did not increase either type of telepresence. These findings are discussed, as are limitations and directions for future research.
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U2 - 10.1080/08934215.2014.971838
DO - 10.1080/08934215.2014.971838
M3 - Article
AN - SCOPUS:84928696717
SN - 0893-4215
VL - 28
SP - 92
EP - 102
JO - Communication Reports
JF - Communication Reports
IS - 2
ER -