Television Advertising as Textual and Economic Systems

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationA Companion to Television
PublisherBlackwell Publishing Ltd
Number of pages21
ISBN (Print)140510094X, 9781405100946
StatePublished - Nov 26 2007

All Science Journal Classification (ASJC) codes

  • General Social Sciences
  • General Arts and Humanities

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