Television Advertising as Textual and Economic Systems

Research output: Chapter in Book/Report/Conference proceeding › Chapter

6 Scopus citations

All Science Journal Classification (ASJC) codes

@inbook{6743f2ae49d347d29984fd09792453eb,

title = "Television Advertising as Textual and Economic Systems",

author = "McAllister, {Matthew P.}",

year = "2007",

month = nov,

day = "26",

doi = "10.1002/9780470997130.ch12",

language = "English (US)",

isbn = "140510094X",

pages = "217--237",

booktitle = "A Companion to Television",

publisher = "Blackwell Publishing Ltd",

}

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T1 - Television Advertising as Textual and Economic Systems

AU - McAllister, Matthew P.

PY - 2007/11/26

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M3 - Chapter

AN - SCOPUS:84889390447

SN - 140510094X

SN - 9781405100946

SP - 217

EP - 237

BT - A Companion to Television

PB - Blackwell Publishing Ltd

ER -