Abstract
Information on the procedures, motives, and nature of standards for television commercial acceptance—descriptions of the guidelines and day‐to‐day concerns—were requested from advertising‐supported stations operating in the United States. This generated a detailed descriptive profile of station concerns. The consumer protection utility of this form of self‐regulation is discussed.
Original language | English (US) |
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Pages (from-to) | 392-410 |
Number of pages | 19 |
Journal | Journal of Consumer Affairs |
Volume | 24 |
Issue number | 2 |
DOIs | |
State | Published - 1990 |
All Science Journal Classification (ASJC) codes
- Sociology and Political Science
- Economics, Econometrics and Finance(all)