“Thank You, Mom”: Mothers, Olympic Athletes, and Procter & Gamble’s Global Brand

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Original language	English (US)
Title of host publication	Feminist Perspectives on Advertising
Subtitle of host publication	What's the Big Idea?
Publisher	Bloomsbury Publishing Plc.
Pages	309-330
Number of pages	22
ISBN (Electronic)	9781978781542
ISBN (Print)	9781498528344
DOIs	https://doi.org/10.5040/9781666993424_14
State	Published - Jan 1 2018

All Science Journal Classification (ASJC) codes

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title = "“Thank You, Mom”: Mothers, Olympic Athletes, and Procter \& Gamble{\textquoteright}s Global Brand",

author = "Dunja Antunovic and Michelle Rodino-Colocino",

year = "2018",

month = jan,

day = "1",

doi = "10.5040/9781666993424\_14",

language = "English (US)",

isbn = "9781498528344",

pages = "309--330",

booktitle = "Feminist Perspectives on Advertising",

publisher = "Bloomsbury Publishing Plc.",

}

TY - CHAP

T1 - “Thank You, Mom”

T2 - Mothers, Olympic Athletes, and Procter & Gamble’s Global Brand

AU - Antunovic, Dunja

AU - Rodino-Colocino, Michelle

PY - 2018/1/1

Y1 - 2018/1/1

UR - https://www.scopus.com/pages/publications/105018144870

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M3 - Chapter

AN - SCOPUS:105018144870

SN - 9781498528344

SP - 309

EP - 330

BT - Feminist Perspectives on Advertising

PB - Bloomsbury Publishing Plc.

ER -