The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media

Frank E. Dardis

doi:10.4324/9781315623252

The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media

Advertising and Public Relations

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Digital Advertising
Subtitle of host publication	Theory and Research, Third Edition
Publisher	Taylor and Francis
Pages	431-434
Number of pages	4
ISBN (Electronic)	9781317225461
ISBN (Print)	9781138654426
DOIs	https://doi.org/10.4324/9781315623252
State	Published - Jan 1 2017

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting
General Psychology

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10.4324/9781315623252

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The advent of virtual direct experience (VDE) research in video games: Integrating, augmenting, and informing brand-communication strategies in digital/interactive media

All Science Journal Classification (ASJC) codes

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