The Advisor Project: A Study of Industrial Marketing Budgets

Gary L. Lilien; John D.C. Little

doi:10.1109/EMR.1979.4306732

The Advisor Project: A Study of Industrial Marketing Budgets

Gary L. Lilien, John D.C. Little

Institute for the Study of Business Markets

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Original language	English (US)
Pages (from-to)	31-45
Number of pages	15
Journal	IEEE Engineering Management Review
Volume	7
Issue number	2
DOIs	https://doi.org/10.1109/EMR.1979.4306732
State	Published - Apr 1979

All Science Journal Classification (ASJC) codes

Strategy and Management
Electrical and Electronic Engineering

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10.1109/EMR.1979.4306732

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title = "The Advisor Project: A Study of Industrial Marketing Budgets",

author = "Lilien, {Gary L.} and Little, {John D.C.}",

year = "1979",

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volume = "7",

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journal = "IEEE Engineering Management Review",

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publisher = "Institute of Electrical and Electronics Engineers Inc.",

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}

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SP - 31

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JO - IEEE Engineering Management Review

JF - IEEE Engineering Management Review

IS - 2

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The Advisor Project: A Study of Industrial Marketing Budgets

All Science Journal Classification (ASJC) codes

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