The age of marketing engineering

Gary L. Lilien; Arvind Rangaswamy; Timothy Matanovich

The age of marketing engineering

Gary L. Lilien
, Arvind Rangaswamy
, Timothy Matanovich

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

'Conceptual marketing' can only take managers so far.

Original language	English (US)
Number of pages	1
Journal	Marketing Management
Volume	7
Issue number	1
State	Published - Mar 1 1998

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

Cite this

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title = "The age of marketing engineering",

abstract = "'Conceptual marketing' can only take managers so far.",

author = "Lilien, \{Gary L.\} and Arvind Rangaswamy and Timothy Matanovich",

year = "1998",

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journal = "Marketing Management",

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AU - Lilien, Gary L.

AU - Rangaswamy, Arvind

AU - Matanovich, Timothy

PY - 1998/3/1

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N2 - 'Conceptual marketing' can only take managers so far.

AB - 'Conceptual marketing' can only take managers so far.

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JO - Marketing Management

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The age of marketing engineering

Abstract

All Science Journal Classification (ASJC) codes

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